Pay-per-click (PPC) advertising has taken the advertising world by storm. If PPC advertising is not yet part of your marketing plan, you are several steps behind your competition. Imagine the amount of sales you could be losing to competitors who have embraced the benefits of PPC marketing and SEO.
Identifying Relevant Keywords
When you have identified relevant keywords for your PPC campaign, you will have to take into consideration the variations of all the keywords. There are singular, plural, location-based, hyphenated and abbreviated versions of keywords. Your keyword list will grow fairly quickly, which is why you can filter where ads are being placed by using negative keywords. After identifying keywords, try to bid for phrase, broad and exact match when it is possible. This will help increase the number of search impressions when choosing all three types of matching.Find additional information at ppc agency.
Make sure you understand how your target market uses relevant keywords. If you are targeting industry professionals, they may be searching for more specific brands or products. Your keywords should be relevant to the people you are targeting instead of the general population.
Developing landing pages will significantly increase the success of your PPC campaign by communicating a targeted message to Internet users. If you are advertising a specific offer, product or service in your PPC ad, create a landing page for potential customers who are clicking on the ad to learn more. If your PPC ads lead to your homepage, potential customers can get frustrated when searching for the information they wanted to learn about. Landing pages will give potential customers the exact answers they need. If you are offering a new product, the landing page will incorporate text and imagery relating to the new product. If you are advertising special offer, the landing page should explain the details of the offer.
Benefits of PPC Marketing
Location-based marketing is made simple with PPC advertising. Studies have shown that 80 percent of purchases are made within 15 miles of one’s home. Your company can set the location-based parameters so you can monitor who is seeing your advertisement. If you are a local company, you can manage your advertising dollars by limiting your ads to your local markets.
PPC advertising is a great way to test messaging before spending significant advertising dollars on traditional media campaigns. If specific messaging draws customers online, it will likely attract potential customers who are seeing your print and television ads.
Budgets are always a concern when planning for new marketing campaigns. With PPC marketing, you can set the amount of money you want to spend. You can easily monitor the progress of your PPC campaign with analytical software. Having the ability to measure your ROI has never been so efficient.